Euphoria
Crowd Vision Ltd has been organizing music concerts around the world for 20 years.
They are looking forward to hosting a party in the summer of 2024, but in a different way, which is to hold the party in 4 different capitals in Europe and Asia.
Crowd Vision Ltd has been organizing music concerts around the world for 20 years.
They are looking forward to hosting a party in the summer of 2024, but in a different way, which is to hold the party in 4 different capitals in Europe and Asia.
Goal
We want it to bring its audience together under the banner of love, while giving rising stars the opportunity to share their talents with the world, and everyone aims for euphoria.
Problem
We want to embody our unique ideas, goals, and selling points, but in a way that expresses our goals, vision, and embodiment digitally.
Key Words
After reading the Brief and completing the summarization, I extracted the keywords that can be used
Moodboard
I created a creative mood board using deep search and keywords to explore the direction, then
I extracted my great ideas on paper.
The challenge for me was to embody the distinctive characteristics of the brand, which include Love, gathering and festival in four capitals with a spotlight on emerging stars, while achieving balance. My goal was to make it flexible, memorable and adaptable to multiple locations and uses.
I overcame this challenge through my experience in Logo development and dynamically conveying brand values and goals.
In the design of the logo, the idea of holding the festival in four different capitals was embodied by referring to them through space on the map and combining this idea with the concepts of love and freedom by keeping the elements away from each other and relying on negative space to suggest freedom and align the elements in The Shape of a heart. She put a heart in the center to emphasize the idea of love and the concept of a star around which the audience gathers. Finally, I made the design look somewhat random to symbolize euphoria.
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